Who We Are

Cuddlefish is a Cape Ann’s Women’s and Baby boutique. We strive at finding the best quality baby clothing, gifts and gear. We know because we use it for our own babies! Meet Axel and Violet, Erika’s new beautiful grandchildren


Erika moved to Essex, MA from Montpelier, VT in order to be by near her lovely Aunts and the her love of the ocean. As a previous children’s store owner, she saw Cape Ann as a perfect place to create a sweet little boutique. Erika also believes in the importance of using natural skincare products, stocking the store with Dr. Hauschka and Bare Minerals skincare and make -up. She also wanted to create store where one could get unique, affordable gift for girls and women of all ages.IMG_4028

Erika’s oldest daughter, Dalva, also owned a successful clothing store called Tiger Rose in St. Petersburg, FL (formerly Athena’s Boutique in Montpelier, VT). Dalva moved to Cape Ann to be near her family and is now managing Cuddlefish with her sweet new baby Violet.

Recently Cuddlefish moved into the old Surfari spot near the harbor. We are loving our high ceilings and big windows over the water! The space has allowed us to have an even bigger selection of clothing and gifts for women of all ages!

We feel blessed to be a part of such a wonderful community here in Manchester by the Sea, and hope to be around for many years to come, providing quality baby clothing and gear, unique gifts and natural skincare for many years to come!

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